Championed by many celebrities on both sides of the pond, the Brazilian Blow Dry treatment helps to de-frizz your hair, make it poker straight and give you a gleaming, healthy shine.
Favoured by celebrities such as Nicole Ritchie, the Brazilian Blow Dry will give even the unruliest of hair a lease of life as it is nourished from root to tip, giving you smooth, luscious looking hair for up to 4 months. Although this treatment cannot provide you with permanently straight hair, it can act as a life-line for those women who have become a slave to their hair straighteners and straightening products as their daily styling time will be dramatically reduced as a direct result of this treatment. What's more, those with even the driest and most damaged hair found that following this treatment, their hair become stronger and shiner than ever as a direct result of the Keratin-rich solution that is applied.
Utilising keratin, a rich protein that is naturally found within our skin, nails and hair; the Brazilian Blow Dry can help to completely transform your hair by giving it a lease of life, volume and luminous health. The results of the treatment will be almost instant and once the protein-rich solution is removed from your hair (solution is left on for 3 days before it is washed out), you will be inundated with admiring comments.
The treatment was devised within Brazil and following its success, was soon revolutionised across the US and now Britain. However, with a number of similarities to the Yuko Straightening treatment, there are many who are struggling to see the magic and innovation of this new straightening treatment. Although the Yuko process was revolutionary in itself, it is highly believed that the Brazilian Keratin treatment is not only more effective, but also kinder to your hair.
The first benefit of the Brazilian treatment is that it is much kinder to your natural hair. Thanks to the implementation of Keratin, the overall condition of the hair is improved and the hairs resiliency is restored, meaning that the hair will not be as vulnerable when in contact with moisture, helping the hair to remain frizz-free. What's more, even if you are not the owner of curly, unruly hair, you can still benefit from the magic of the Brazilian Blow Dry. No matter whether you have coloured or uncoloured hair, straight, wavy, curly or even short hair (the Yuko treatment cannot be applied to short hair); you can reap the benefits of this innovative treatment. The Brazilian treatment also holds the added benefit of being quicker to complete compared to the Yuko process, with the treatment complete in 1 1/2-3 hours, depending on the length of hair.
Unlike other types of straightening treatments, there is no need for a consultation before you have the Brazilian Blow Dry treatment, although it is strongly advisable, just so you are aware of what the treatment entails. Before your treatment is completed, your stylist will explain each step of the process, and will also give you important advice on how to treat your hair once you have left the salon. As the Keratin protein continues to work for up to 3 days after you have left the salon, it is important that you abide by these rules for the best possible results.
If you have been looking for a way in which to get perfectly straight hair, or you simply want a treatment that will eliminate the need for your straighteners; then the Brazilian Blow Dry is the ideal treatment for you. Believed to be not only cheaper than the Yuko treatment, but also better for your hair; you will benefit from a nourished scalp of hair and a full wallet to boot!
